What strikes you, when you look at Maria Ficalora’s work, is the intricacy of pattern and stitch, a painterly approach to color and minute attention to detail that project the vision, design aesthetic and skill of the true artist.

After attending the Rhode Island School of Design, she began designing knitwear for private clients, went on to open stores in New York and on Nantucket and to sell via trunk shows across the country. Today she maintains her custom business from her New York studio, catering to a fiercely loyal coterie of women who know the importance of uncompromising quality and personal style.

That labor of love that is knitting is also reflected in the knit costumes Maria makes for Broadway, film and Television. Her work can be seen on Broadway in Matilda, Kinky Boots, Jersey Boys and The Radio City Christmas Show; at the Metropolitan Opera in Rigoletto and for television in Boardwalk Empire and the Victoria’s Secret Fashion Show.

Maria has always loved to make beautiful things, and that, really, is the sum and substance of her life.

She is delighted to introduce her new casual sweater collection  Alora!
Please visit alora.nyc